Since 1877, Barilla have made pasta in Parma, Italy, with selected durum wheat, water, and a passion for the fine art of eating well.

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Italians know the familiar Barilla blue box means high quality, great taste and perfectly al dente pasta every time. That’s why Barilla has been an Italian favourite for over 140 years.

We worked closely with the Barilla team on their huge UK relaunch into multiples, driven by a comprehensive above & below the line campaign including new brand ambassador Roger Federer.